Attracting your ideal market
Welcome to the Wedding Bossness Podcast! I am your host, Paul Santiago. We’re at episode 11 and in this episode, we are going to talk about the key steps to attracting your ideal clients! I loved Megan’s interview so much that I needed to follow it up!
As people, we naturally gravitate towards others who share our values, who can listen, and who understand our needs. When it comes to telling the unique stories of weddings, creating meaningful connections through genuine service, is what’s going to make clients choose you and even bring others along with them.
Some of the most renowned people in the world, believe in this:
Jeff Bezos, founder of Amazon, likens attracting clients to an intimate event. He said, “We see our customers as invited guests to a party, and we are the hosts. It’s our job to make the customer experience a little bit better.”
When your clients or guests join the party, we make sure to listen:
David Beebe, a producer for branded content said, “We need to stop interrupting what people are interested in and be what people are interested in.”
Steve Jobs, founder of Apple, advises to “Get closer than ever to your customers. So close that you tell them what they need, well before they realize it themselves.”
From the moment the client casts their first glance your way, to the time when the wedding reception is finished, we as vendors, must maintain a good relationship.
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel,” said Maya Angelou, the renowned poet.
“Decide the effect you want to produce in your reader, ” said author Robert Collier, or in our case, our clients.
To keep attracting the ideal client, we gotta replicate this process!
“Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky, co-founder of Airbnb, said.
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Jeff Bezos, also said.
So, to attract your ideal clients and to effectively scale your business, crafting a clear marketing message and establishing a strong presence are the keys. How can you make sure your ideal client looks in your direction and make their way to you? There are 3 steps that we followed, in this segment I should’ve called… Plan of attract…
STEP NUMBER 1: ESTABLISH YOUR BRAND.
STEP NUMBER 2: ESTABLISH YOUR CUSTOMER PROFILE.
STEP NUMBER 3: MATCH TO YOUR MARKET
The more you give your brand importance, the higher your avatars are gonna be, which is your customer profile. The client experience is going to depend on your brand, and your brand is going to dictate how much money you’re going to earn in a year!
Those steps, my friends, is the best plan of attract! I wish you the best of luck!
It would be awesome to hear your thoughts about today’s episode so please feel free to reach out! Don’t forget to subscribe, leave a review, and I’ll see you on the next Wedding Video Boss Podcast!
‘Til then, play nice if you can’t win, be nice especially if you’re good-looking. Bossman out!
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The Wedding Bossness Podcast hosted by Paul Santiago
Special thanks to Ning Wong for the sexy headshot
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