Why they don’t book you with Bethel Nathan

By Paul Santiago

Cold Shoulder: Why They Don’t Book You

More bookings and better bookings – those are universal goals for most of us in the wedding industry. Yet, not every couple books, and not every inquiry makes it as far into our process as we would like. What can you do about this?

In this action-oriented presentation, we’ll talk about:
What real couples are saying about us, what is turning them off along the way, and what they wish you all knew.
At each of the five pre-booking stages, what you can do to turn their “No No” reactions into “Yes Yes” items instead.
Your conversion rate and how you can improve it.
How you can make cold prospects into buyers.

That was a snippet from today’s episode… Welcome to the Wedding Video Boss Podcast! Where we talk about the business of being a wedding creative and also a peek into my world as a wedding videographer. I am your host, Paul Santiago and today is Monday which means it’s time for another Masterclass! Which means you need to bring out your notepad, pen, tablet, your quill or whatever you use to takes notes because you’re not going to want to miss this one. Your instructor for today is Bethel Nathan and she’s here to talk about why clients don’t book you and she’s brought so much data that you may need to hit pause for some of it just so you can take notes. I think she’s almost ready so let me give you a head start to grab that coffee or any warm alcoholic beverage and let’s start the class!

Bethel Nathan is a successful business owner and award-winning officiant, and she knows how to build and run a successful wedding industry business, having married over 900 couples since launching almost 10 years ago, and building up over 300 5-star reviews. Combining her background in both large Wall Street investment banks and small business, Bethel also enjoys helping other wedding industry businesses grow and prosper as a business coach and industry speaker, and as a WeddingWire Education Expert.

I’m going to stop talking now and get straight to it. Friends, let’s welcome, Bethel Nathan…

So there you have it, now that you have a better understanding of how people feel about every aspect of the way you communicate with them, I hope this will help you a lot.

I’d love to know how this episode was for you so feel free to reach out if you have any questions or suggestions. I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, rating or leaving a review, Thanks so much to those who already did it, thanks for listening it means the world to me, watch out for next episode the Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice especially if you’re good looking. Bossman out.

Headshot photographer: La Vida Creations

Here is all of my contact information to share:

Email is bethel@ for all of the above.

IG: @bethelnathan – for CBB, EBB, and personal
@love_laughter_community for LLC

FB: All have their own pages with the business names


The Wedding Video Boss Podcast hosted by: Paul Santiago

BossIG: www.instagram.com/weddingvideoboss

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingvideoboss.com

For comments & suggestions email me at: heypaul@boffovideo.com

Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot

Music credit Isaac Joel – Azophi from www.SoundStripe.com

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