Instagram post ideas

By Paul Santiago

Welcome to the Wedding Video Boss podcast where we talk about the business side of being a wedding creative and a peek into my world as a styled shoot model, just kidding, i model for any kind of shoot. I’m your host Paul Santiago your guide, your guru, your Yoda for anything and everything about wedding videos!

In this episode, we’re going to talk about everyone’s FAVORITE app, INSTAGRAM!

Anyone who has Internet access, has a smartphone, and has a social media page definitely uses Instagram. Since it launched in 2010, it’s become the top go-to app for sharing visual content. However, it isn’t just for sharing selfies, food, or pictures of your cat anymore. It’s now THE platform for selling your brand! Whether you have a business or not, whether you’re aware of it or not, YOU HAVE A PERSONAL BRAND. Anything you post on Insta tells a lot about yourself and you become known for it. Think about it! If you post a lot of travel pics, you become known as a travel junkie; if you post photos of yourself working out, you become known as someone who’s into health and fitness.

If you’re a wedding videographer, or a wedding vendor, Instagram should be one of your main platforms for showing off your work. This is because according to research, more than 90% of millennial brides and grooms use IG to find ideas; engagement is 15 times higher and it increases your brand recall by 32%. So there are huge opportunities for getting noticed because you promote to a more targeted market.

But with more than 500 million active users posting more than 100 million photos and videos daily, how can you make sure your followers are gonna scroll back on their feeds and really look at your post?! When you put something out there that you think is super cute, there’s always someone trying to do the same thing. It’s just noise and your post is not gonna stand out.

If you’re in the industry, everything you post has to catch the attention of the viewer so they have to be UNIQUE and SHAREABLE. For me personally, I think the 2nd one is more important because people need to be engaged with your posts. If I’m gonna post a photo of my face, it’s not gonna be shareable unless my mom wants to share it. Yes it’s nice to occasionally see a face behind the brand if you’re an influencer, a videographer, or a wedding planner, but you need to feature more of your services so people will keep engaging and following your content.

So how do you do it? Listen up…

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The Wedding Bossness Podcast hosted by Paul Santiago




Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel – Azophi, Isaac Joel – Adler, Isaac Joel – Obliqua and Isaac Joel – Clavius from Season 2 : Yung Koolade – Rise, Isaac Joel – Two Leaf Anemone, Yung Koolade – Shee give me that good love from

Branding was a big part of our ‘significance in the wedding industry’ and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!