Marketing with wedding videos with Rachel Silver
Rachel Jo Silver is the founder of Love Stories TV, a modern media company building the first and largest library of real wedding videos to attract and inspire millennial women. With its massive collection of data-enriched wedding films, submitted by brides and filmmakers from all over the world, Love Stories TV is a hub for a fast-growing and deeply engaged community of brides-to-be and wedding film enthusiasts.
Prior to founding Love Stories TV, Rachel spent four years at Birchbox where, as an early employee, she built the community—regarded as one of the most loyal and engaged in all of retail—and defined the first-in-class social strategy from the ground up. Rachel also acted as a face for the brand teaching beauty tips and tricks to it’s huge following on Facebook and YouTube. As Digiday put it, “It’s not often that a marketing employee feels like a celebrity. But most marketers aren’t Rachel Silver.”
Rachel is a recognized expert on social and video strategy as well as a resource for the modern, social media savvy bride. She interacts daily with her dedicated community on Instagram answering their questions and providing tips on subjects like bridal beauty, fashion, modern wedding etiquette, and more. She is frequently quoted by outlets like Brides.com, SheFinds, Today.com, and more and is a regular contributor to Brit and Co, Birchbox, and WeddingWire.
Rachel is a graduate of Michigan State University and completed her graduate studies in international affairs at the American University in Paris. Her home base is Brooklyn.
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The Wedding Bossness Podcast hosted by Paul Santiago
Special thanks to Ning Wong for the sexy headshot
Music credits: Season 1 : Isaac Joel – Azophi, Isaac Joel – Adler, Isaac Joel – Obliqua and Isaac Joel – Clavius from www.SoundStripe.com Season 2 : Yung Koolade – Rise, Isaac Joel – Two Leaf Anemone, Yung Koolade – Shee give me that good love from www.SoundStripe.com
Branding was a big part of our ‘significance in the wedding industry’ and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!
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