Be an asset, not an ass with Katie Easley

By Paul Santiago

Be an Asset, Not an Ass: Creating a business that lasts


Leading floral stylist and event designer Katie Easley of award-winning Kate Ryan Design set out with one goal: to create joy for her clients. And she did just that, establishingScottsdale-based Kate Ryan Design, combining her interior design background with her love of florals.An interior designer by trade, Kate first got her start working for multi-million-dollar corporation DuPont. It was there that she honed her branding and sales, while fully immersing herself in the method of selling the intangible. Thanks in part to her roots incorporate interior design, Katie quickly grew her small business to sales of over a quarter of a million dollars a year, catching attention of the Society of American Florists, who honored her as ‘Marketer of the Year’ in 2012.This accolade launched her consultancy and since then, Katie has worked with small businesses throughout North America on their sales prospecting, growth strategy and client experience. Ultimately, her goal is to help others grow by defining the value they bring to the marketplace, so that they can close more sales with their ideal clients.Katie is a regular fixture on television, and her work can be seen in the pages of Grace Ormonde, Modern Luxury Magazine and the Chicago Sun-Times, among others. She is the immediate past president for WIPA Phoenix, and an acclaimed industry speaker.In her not-so-spare time, she enjoys spending time with her friends, often with a glass of“fancy” bourbon in hand and her beloved mastiff/boxer ‘Zira’ by her side.

Talking Points–

  • Why is it essential for wedding pros to build their network in today’s market?
  • Can you explain your strategies behind vendor referrals?
  • Why do you do what you do?How do you identify other vendors’ pain points? What use is that?
  • How can a wedding prone to work without coming across as self-serving?
  • When is it OK for a wedding pro to soft-sell their services? When should they hold back?
  • How do you help other vendors in your market? Can you share some real-world examples?
  • How do you deal with not-so-friendly vendors that aren’t open to building a mutual relationship?
  • What is the #1 “next step” you would recommend to wedding pros who want to grow their business through their network?

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The Wedding Bossness Podcast hosted by Paul Santiago




Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel – Azophi, Isaac Joel – Adler, Isaac Joel – Obliqua and Isaac Joel – Clavius from Season 2 : Yung Koolade – Rise, Isaac Joel – Two Leaf Anemone, Yung Koolade – Shee give me that good love from

Branding was a big part of our ‘significance in the wedding industry’ and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

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