Understanding the buyer’s journey with Sam Jacobson

By Paul Santiago

Welcome to the wedding video boss podcast where we talk about the business of being a wedding creative! If it’s your first time here, this is a podcast for people like you. The people who want to figure out how to turn their passion into profit, their hobby into a business. Every week I invite over business gurus, wedding specialists and successful business owners to share their knowledge about particular keys to create and maintain a thriving wedding business. The best part is, you get a front row seat and it’s absolutely free! I’m your sexy host, Paul Santiago and I am so honored that you have joined me today!

I love learning, especially about how to run my business. I feel like the key to us being in business for this long is because of the network we have created, our kick ass crew and the amount of knowledge I have gained from experts from different fields. There is always something to learn from someone and that’s the value I want to bring to you and your business.

Today’s guest is Sam Jacobson and he is an expert on sales without being too salesy and on this episode, have you ever struggled with selling to a client at the right time? Well that’s exactly what we’re going to help you with on this week’s show, where you’ll learn the buyers journey and how to use it to your advantage” Have a pen and paper ready because this is going to be a badass interview so don’t go anywhere! If you’re driving, just try and memorize it. Sam and I will be back in a millie!

Sam is an old-school influencer. Not the kind with 100k+ followers on social media. No, he has real pull with couples who’ve booked millions in wedding services from him.
These days he share sales experiences and growth strategies with event pros who are self-taught or want to level-up.
You’ll find him on speaking at The Knot World Wide, Hustle + Flow, Engage! Luxury Wedding Summit, WIPA, NACE, Evolve and other private workshops. He doesn’t just tell you to charge more. He actually shows you how to persuade people to pay higher rates.
The approaches and tactics he shares apply to all stages of success, from just starting out to the luxury market. Clients who apply my method get fees from $1k to $30k+ for services they provide.

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed – https://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: – Unlimited music for all of your wedding films – Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. – Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: https://share.honeybook.com/boffovideo

Canva: https://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel – Azophi, Isaac Joel – Adler, Isaac Joel – Obliqua and Isaac Joel – Clavius from www.SoundStripe.com Season 2 : Yung Koolade – Rise, Isaac Joel – Two Leaf Anemone, Yung Koolade – Shee give me that good love from www.SoundStripe.com

Branding was a big part of our ‘significance in the wedding industry’ and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Support Wedding Bossness by donating to their Tip Jar: https://tips.pinecast.com/jar/wedding-video-boss

Check out our podcasting host, Pinecast. Start your own podcast for free, no credit card required, forever. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.