The keys to website conversion during a crisis with Aleya Harris

By Paul Santiago

Are you trying to figure out how you can market or stay relevant during this pandemic?
Topic – Websites that Convert, Even During Crisis

Welcome to the Wedding Bossness podcast! I’m your host Paul santiago.

If this is your first time listening, you should consider subscribing because this is the podcast for you especially if you’re focused on creating an effective system for your wedding business more than the aesthetics and design part. I mean yeah it’s definitely part of it but what’s the point if the likes don’t turn into $ signs right? I am just obsessed with the process and just like you, I want to learn from the source. The people that the best in the industry learned from. That’s the quality of guests you’ll meet here.

Bossness is defined as proving your doubters wrong by doing everything right and this podcast is dedicated to exactly that. Finding the formula to run a successful wedding business.

“A successful website does three things:
It attracts the right kinds of visitors.
Guides them to the main services or product you offer.
Collect Contact details for future ongoing relation.”
― Mohamed Saad

Bio –
Aleya Harris is the founder and owner of Flourish Marketing, an agency dedicated to helping
wedding, catering, and event professionals reach their full potential through fresh, cutting-edge
marketing strategies that get and keep a consistent stream of clients. She is a firm believer that
business owners should make good money doing what they love, and she spreads this message
through her role as a thought leader in the industry.

Aleya has made it her personal mission to support catering and event businesses in their
growth and help them to reach their definition of success. Her decade-plus long career as a chef
and catering company owner, paired with her wealth of expertise in marketing, are matched
with a remarkable work ethic, providing her clients with an engaging and interactive experience
that inspires them to take action. As a professional speaker, she fosters valuable discussion
about actionable marketing strategies and profit-driven storytelling in an effort to inspire her
audience to take charge of their businesses’ financial futures.

Her in-depth knowledge about social media marketing, branding, sales conversions, and
effective marketing tools have earned her spots and top rankings on stages across the nation,
including The Special Event and Catersource. She also serves as the marketing committee chair
for NACE National and is a StoryBrand Certified Guide.


Talking Points//Sample Questions –

  1. How does a website fit into a big-picture marketing strategy?
  2. What are some of the top website mistakes that are costing event professionals
    hard-earned money?

  3. How do you make a website more highly-converting?

  4. How do you leverage the power of storytelling on a website and start crafting a
    unique narrative?

Listen to the Wedding Bossness podcast here:

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Your subscription to Musicbed includes: – Unlimited music for all of your wedding films – Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. – Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

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Checkout the YouTube channel for bite sized business videos:



The Wedding Bossness Podcast hosted by Paul Santiago




Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel – Azophi, Isaac Joel – Adler, Isaac Joel – Obliqua and Isaac Joel – Clavius from Season 2 : Yung Koolade – Rise, Isaac Joel – Two Leaf Anemone, Yung Koolade – Shee give me that good love from

Branding was a big part of our ‘significance in the wedding industry’ and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Check out our podcasting host, Pinecast. Start your own podcast for free, no credit card required, forever. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.